Back in 2010, I created the first real logo for my Scarebear persona. Up until then, I’d applied various designs to the original Scarebear domain, but no true branding. I’d also never really thought through all the different categories or interests of the Scarebear brand. That was mostly because I hadn’t been approaching the Scarebear identity as a brand. Recently, I revisited that and came up with the concept you see here.
The new Scarebear brand allows for the collective design style while allowing for the family of brands to stay true to their individual interests on the newly formed suite of sites for photographic, graphic design and guitar-related materials.
The brand is also more flexible now with options for stacked, horizontal and social profile representations. Should I ever try to make a genuine business out of this brand, I am now able to represent that more professionally.