Back in 2010, I created the first real logo for my Scarebear persona. Up until then, I’d applied various designs to the original Scarebear domain, but no true branding. I’d also never really thought through all the different categories or interests of the Scarebear brand. That was mostly because I hadn’t been approaching the Scarebear identity as a brand. Recently, I revisited that and came up with the concept you see here.

The new Scarebear brand allows for the collective design style while allowing for the family of brands to stay true to their individual interests on the newly formed suite of sites for photographic, graphic design and guitar-related materials.

The brand is also more flexible now with options for stacked, horizontal and social profile representations. Should I ever try to make a genuine business out of this brand, I am now able to represent that more professionally.

Several months back I was chatting with my friend Brad Williams on Twitter when a logo idea hit me—which was weird because we weren’t initially talking about logos. Brad is an incredibly talented guitar player and a man with a greater fascination for the beauty of all-things-guitar than me. So logically my logo idea was based on the guitar shape. I had this idea that Brad’s initials lent themselves perfectly to the guitar shape.

I sent my initial drawing to Brad and he seemed to like where I was going. Brad also mentioned that he’d always wanted his own logo that featured a crown—a particular style of crown too. I was up for that challenge as long as I could make the crown a six pointed crown. That tied in nicely to the standard six machine heads on a guitar.

After that, the logo almost designed itself. All I had to do was make sure the logo worked as a single colour design as well as a full colour option incorporating the colours Brad liked most in his logo. I’m really happy with how this one turned out. It has been great to design once again.