You may be helplessly wandering around this site wondering what this If-So is all about. Well hapless visitor, let me educate you!

I mentioned recently that I am going to start sharing links to deals I come across in the design, music or social media realms. I thought it would also be worthwhile to expand on some of the deals I’ve already bought when they first came out.

If-So is one of those deals and chances are you’ve seen some of its magic at work when you landed on certain pages here from one referrer or another. Actually, if you came here from Twitter or Google, then you’ve already experienced If-So on this very page in the opening paragraph.

… Delivering customised content using If-So