I offered to work on the Tone Chasers logo for a friend on Twitter. The logo is for a guitar gear related website that is currently under development. The concept was to create something that combined the tone chasing concept with the elements of guitar-related tone itself. This was achieved by using the valve/tube design element with the running man (electricity) overlaid.
The logo was created with a stacked and horizontal variation allowing for increased use across multiple media.
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